I redesigned and strategize new content for a new website for one of As Seen on Pc, retail product brands. The original site had graphics that didn’t clearly articulate the brand’s purpose, which was found to cause confusion to the user. I developed and designed a complete brand experience that would easily differentiate home solar, gardening and other products amongst a sea of online competitors.
I worked with developers to create a better user experience by using images and icons that reinforce the brand’s target audience, by creating a clear path of navigation, and moving to a modern layout that uses dynamic components and is user friendly.
Here is a little preview : www… _________. Website is under construction! .